Amazon, NFL ‘in talks on exclusive $1billion deal for Thursday Night Football’

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Amazon ‘is in talks to completely stream Thursday nights NFL video games on Prime in a deal that would attain as much as $1 BILLION’

  • The NFL is reportedly on the verge giving near-exclusive Thursday Night time Soccer rights to Amazon Prime in a deal that might be value as much as $1 billion yearly
  • Neither the league nor the streaming service are commenting publicly on any negotiations, however The Wall Avenue Journal is reporting {that a} deal is imminent 
  • Amazon Prime reportedly pays between $75 million and $100 million to simulcast Thursday video games, however these usually are not unique broadcasts 
  • The NFL has been anticipated to announce a profitable new media rights deal 
  • Fox will reportedly go from paying $1.1 billion to $2 billion a season to broadcast Sunday afternoon video games when their subsequent contract begins after the 2023 season

The NFL is reportedly on the verge giving near-exclusive Thursday Night time Soccer rights to Amazon Prime in a deal that might be value as much as $1 billion yearly.

Neither the league nor the streaming service are commenting publicly on any negotiations. The Wall Street Journal reported the approaching NFL-Amazon deal on Wednesday, though rumors of an enhanced partnership between the 2 events have been circulating for a while.

Amazon pays between $75 million and $100 million to stream Thursday video games, based on the Wall Avenue Journal, however that deal is just not unique and the video games are simulcast on Fox and NFL Community. Within the proposed deal, Amazon Prime’s Thursday evening video games wouldn’t be seen on broadcast tv outdoors of the native markets of the groups which are enjoying.

The NFL has been anticipated to announce a profitable new media rights cope with CBS, NBC, Fox and ABC/ESPN this week or subsequent. Fox, for example, is reportedly anticipated to pay $2 billion a season for its Sunday afternoon video games in its subsequent contract with the NFL after paying simply over $1 billion in its present deal. Additionally, on Friday, Sports activities Enterprise Journal reported that ESPN’s value for Monday Night time Soccer would soar from $2 billion to $2.6 billion a season, however the league has since known as the article ‘inaccurate.’

The Amazon Prime deal wouldn’t take impact till the 2024 season, based on The Wall Avenue Journal.

Amazingly, NFL’s media rights costs look like hovering because the league rankings have suffered a slight downtick. Viewers numbers declined for the common season and postseason, though seven of the US’ ten most-watched tv broadcasts of 2020 had been NFL video games.

Fox is now reportedly paying $660 million per season to air Thursday evening video games. That deal runs by way of the 2023 season, based on The Wall Avenue Journal.

Amazon’s present streaming deal additionally reportedly has two extra seasons left.

Thursday evening has historically introduced an issue for the NFL and its broadcast companions.

In December, Sports activities Enterprise Journal reported that networks instructed the league that they are tired of shopping for Thursday Night time Soccer broadcasts with none exclusivity.

The NFL’s Thursday evening video games attracted a median of 11.8 million viewers in 2020, which is robust in comparison with the remainder of tv, however doubtlessly not well worth the excessive price ticket. In keeping with The Wall Avenue Journal, analysts estimate that that Fox has loses $250 million a season on Thursday evening video games.

Streaming completely on Amazon would possibly create new issues for the NFL. Prime’s lone unique sport in 2020 attracted simply 5 million followers, which is far decrease than Nielsen rankings behemoths like Sunday Night time Soccer and Monday Night time Soccer.

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