Scott Morrison plans a $75million promoting blitz to brag about coronavirus tax cuts, wage subsidies and vaccine – and YOU are paying for it
- Scott Morrison has spent $75million in taxpayer’s cash on an promoting blitz
- The ads concentrate on the federal government’s coronavirus responses
- They may position out $23.9million marketing campaign selling the coronavirus vaccine
The advertisements will promote federal packages for vaccines, tax cuts, expertise coaching, wage subsidies, psychological well being, home violence, infrastructure, and ‘secure journey’ in the course of the world well being disaster.
The federal government expects the Covid-19 vaccine to be rolled out in Australia from February or March however the $23.9million marketing campaign selling the immunisation program will start prematurely.
Scott Morrison has spent $75million in taxpayer’s cash on an promoting blitz
Melburnians put on face masks as they stroll alongside Bourke Road Mall in the course of the pandemic
It is understood the marketing campaign will use high-profile Australians to assist encourage others to get the jab, The Australian reported.
John Howard and Julia Gillard are amongst 5 former prime ministers who’ve indicated they may get the vaccine as soon as it turns into out there.
The most recent $13.8million section of the promoting marketing campaign will run up till late March and is an extension on earlier well being recommendation.
The Well being Division mentioned it will encourage the group ‘to keep up CovidSafe behaviours’.
The federal government earlier introduced out a concurrent $8.3million psychological well being promoting initiative.
Public details about coronavirus – together with messages on good hand hygiene and social distancing – dominated the federal government’s media spending in 2020.
The federal government additionally dropped $7million to advertise Australians to obtain the CovidSafe app – which turned out to be a failure.
The ads will promote federal packages for vaccines, tax cuts, expertise coaching, wage subsidies, psychological well being, home violence, infrastructure and secure journey amid the worldwide well being disaster (inventory picture)
A $15million ‘Our Comeback’ marketing campaign by the Treasury promoted Josh Frydenberg’s $251billion direct stimulus spending on broadcast and in print.
The stimulus spending included the JobKeeper cost.
The Division of Schooling, Expertise and Employment additionally launched a $5.8million marketing campaign for its JobTrainer program.
Social Companies additionally spent $6.8million on an extension of its home violence help providers promoting.
The federal government is anticipated to spend $2million on an upcoming marketing campaign for the Division of Infrastructure, Transport, Regional Growth and Communications.