Prepared for Something? Parachute Regiment is livid as Royal Marines swipe official motto to be used in a advertising marketing campaign
- ‘Prepared for Something’ has appeared beneath the Paras’ winged crest since WWII
- The Marines launched a web-based marketing campaign with the identical phrases final week
- An Ministry of Defence spokesman mentioned ‘a wholesome rivalry is just to be anticipated’
The extreme rivalry between the Parachute Regiment and the Royal Marines has been a scorching matter of dialog in navy circles for many years.
Now it’s set to get even fiercer after the Marines used the Paras’ official motto as a catchline for a brand new advertising marketing campaign.
The Latin phrases Utrinque Paratus – that means ‘Prepared for Something’ – has appeared beneath the Paras’ winged crest because the regiment’s formation in the course of the Second World Warfare.
Lots of its troops have it tattooed on their chests and arms.
The Royal Marines had been accused of stealing the motto from the Paratroopers of their new marketing campaign
The Duke of Sussex throughout a go to to 42 Commando Royal Marines at their base in Bickleigh
So there was anger at its HQ in Colchester, Essex, final week when the Royal Marines – who will proceed to make use of their motto ‘Per Mare Per Terram’ (by sea, by land) – launched a web-based recruitment drive that includes a commando with the phrases ‘Prepared for Something? Apply Now’.
In a publish on the Marines’ Fb web page, Para officer Main Paul Raison, wrote: ‘Royal stealing mottos from the Parachute Regiment to enhance recruiting – priceless.
‘Don’t fear, we gained’t be stealing yours.’
Royal Marine Dan Hinks, recalling the Military’s much- ridiculed 2019 ‘snowflake’ poster marketing campaign, responded: ‘Solely as a result of your recruitment campaigns are laughable.’
Final night time, a Ministry of Defence spokesman mentioned: ‘These are elite forces with proud histories.
‘A wholesome rivalry is just to be anticipated.’