Apple is preparing to ship 75 million new iPhone 12 models this year, according to new estimates.
The tech giant expects sales of the next generation iPhone to reach 80 million units by 2020 alone, said Bloomberg, citing “people familiar with the situation.”
The first figures are in line with previous iPhone product launches, suggesting that Apple does not see consumer interest changing due to the coronavirus pandemic and the economic slowdown.
Later this year, the company plans to release four iPhone 12 models with different screen sizes, 5G support and clear OLED displays.
The company is also readying a new iPad Air with an edge-to-edge display, two new versions of the Apple Watch, the smaller and cheaper HomePod speaker, and the first over-ear headphones outside of Apple’s Beats brand.
Apple and it’s component manufacturers step up production before launching new iPhones, which usually happens in September but will be delayed by at least a month due to the pandemic.
In a telephone conference at the end of July, Apple announced that the new iPhone will ship “a few weeks later” than last year’s iPhone 11 model shipped on September 20.
Apple devices, including the iPhone, iPad and Mac, remain in high demand as they support people who work and study from home when lockdowns happened, the report added.
According to Bloomberg, Apple will release four iPhone 12 models this year – two regular models and two bigger, more expensive Pro models.
The two regular iPhones will come with a 5.4-inch or 6.1-inch screen, while the Pro device will come with a 6.1-inch or 6.7-inch screen.
The latter will be the largest display Apple has ever installed on an iPhone, surpassing the 6.5-inch iPhone 11 Pro Max.
The larger Pro model also has the same LIDAR camera as the latest iPad Pro to support the Augmented Reality (AR) apps.
Bloomberg also confirmed previous reports that the iPhone 12 model will have flat, square edges, much like the iPad Pro and previous iPhone models.
Previous leaks suggest that the new flagship iPhone will have square edges to make it more shatter-resistant.
The iPhone 12 will be the first flagship iPhone with square edges after the iPhone 5s was released in 2013. The fourth-generation iPad Pro released last March also has square edges.
According to Bloomberg, Apple is planning a dark blue option for the Pro models to replace Midnight Green on the 2019 iPhone 11 Pro.
Apple’s new iPad Air 4 also displays in full-screen mode and without a home button – with TouchID in the on/off button.
A leaked page of the iPad Air 4 manual published on Chinese social media platform Xiahongshu suggests that the tablet will incorporate Apple’s TouchID technology, which is embedded in the power button for the first time.
The four images appear to be from a Spanish manual and feature an edge-to-edge screen similar to that of the iPad Pro.