The UK is the second fattest country in Europe with two-thirds of adults above a healthy weight, consistent with Government data, and one in three children aged 10 to 11 are overweight or obese.
Deals like ‘buy one get one free’ on unhealthy food will be banned, while alcoholic drinks could soon need to list their calorie content.
Placing sugary and fatty items in prominent locations in stores are going to be stopped, including at checkouts and entrances, and online.
Instead, shops are going to be encouraged to market healthier choices and offer more discounts on healthy food like fruit and vegetables.
The Government also will hold a consultation on whether the ban on online adverts for foods high in salt, sugar, and fat should apply in the least times of the day.
Mr. Johnson said during a video posted on Twitter to mark the launch of the strategy that ‘like many of us I struggle with my weight’ and he had ‘always wanted to reduce for ages and ages’.
‘But since I even have recovered from coronavirus I even have been steadily building up my fitness,’ he said.
‘I don’t need to form any excessive claims because I even have barely started concentrating thereon but I’m quite a stone down.
‘When I went into ICU, once I was really ill, I used to be way overweight. I’m only about five foot ten and that I was too fat.
‘I start the day by going for a run with the dog – quite a gentle run but actually getting faster and faster now as I buy fitter.
‘The great point about going for a run at the start of the day is that nothing might be worse for the remainder of the day.
‘If you actually enter hard, if you actually take some exercise at the start, the remainder of the day is going to be a breeze.’
Mr. Johnson said the ‘number one’ advantage of losing weight is that you simply ‘feel much better’ and feel ‘more filled with energy’.
He continued: ‘The other thing obviously is that if you’ll get your burden a touch and protect your health you’ll even be protecting the NHS.
‘Gyms are great but you do not get to have a gym. There are amazing things on your phone lately, amazing apps, fantastic trainers that you simply can watch on YouTube.
‘What we do now with our better health strategy is simply trying to assist people a touch bit to bring their burden – not in an excessively bossy or nannying way, I hope.
‘We want this one really to be sympathetic to people, to know the difficulties that folks face with their weight, the struggles that everyone faces, that many, many of us face, to reduce and just to be helpful.’